All NGX PRODUCTS  


Interested to invest in NGX?

Stay in touch to find out about our future funding rounds

Interested to invest in NGX?

Stay in touch to find out about our future funding rounds

Our next planned investment round will open in Q4 2021

Our last funding round closed in 2020. A big thank you to everyone that supported us!

If you missed out and are interested to invest in our next round, please register your details below and we will be in touch.

Registering gives you priority access to the round and you will eligible for exclusive benefits and rewards that will not be available to other investors (e.g. EIS breaks that returns up to 30% of your investment amount back to you in cash).

Your submission has been successful. Thank you for registering your interest to invest in the future of nutrition, you will receive updates from our CEO, Jeremy.

In 2020, NGX successfully received offers from two Dragon's

Why invest in NGX?

  • NGX is The World's First Genetically Personalised Meal Shake
  • Winner of multiple awards from industry leading publications
  • At the centre of three multi-billion, fast growing global markets: Meal Shakes ($24.8bn / 7% CAGR) (source); DNA Testing ($19bn / 9.8% CAGR) (source); Fitness Industry ($96bn / 3% CAGR) (source)
  • Near Triple digit % month-on-month revenue growth in H1 2021, selling over 100,000 meals
  • "Excellent" rated customer satisfaction with 4.6/5 Trustpilot rating
  • Scalable, high ROI ecommerce and subscription-based business model (>80% profit margin for 12-month Customer Lifetime Value)
  • Extensive and growing partnership program with global brands such as AMEX, AXA, Spartan, MyPThub, EveryoneOne Active,  
  • Proprietary gene analysis and nutrient matching technology and automation platforms (developed after 12 months of R&D)
  • Patent pending, Trademarks in UK, US and EU
  • Led by an experienced team of successful, serial entrepreneurs with expertise in health, fitness and wellbeing
  • World class scientific and commercial advisory board
  • Year 5 target £150m exit valuation, benchmarked against industry comparators, forecasting returns of >30x on investment
  • EIS eligible - receive up to 30% tax back on investment (eligible investors only

Created by a team of serial entrepreneurs with a passion for fitness, health and wellbeing

Our vision is to create a fitter, healthier and happier world where personalised nutrition products are standard.

We created NGX because people are genetically unique and have unique nutrition requirements. Genetic mutations can reduce a person's ability to process and absorb nutrients, resulting in a need to consume more than the amounts recommended by daily food guidelines (e.g. Dietary Reference Intakes and Nutrient Reference Values) to meet the body's needs.

A DNA Nutrition test and report can reveal your requirements, but that's just the start. Actually preparing fresh food and ingredients every day to consume your personal requirement of Omega-3 (2.8g), folate (380ug), Vitamin D (23ug) for 30 different nutrients is practically impossible.

That's why we created NGX. A simple and convenient meal-shake that has more of the ingredients you need, so you can easily hit your daily nutrition targets.

"Our mission is to build and sell a £150m+ company that is the most sought-after personalised nutrition brand in the industry, so that we can deliver huge rewards to the shareholders that join our cause and believe in our vision"

Jeremy Poland - Co-Founder & CEO

"Hi, I'm Jeremy. Over the last decade, I have worked with a variety of health and wellness companies, helping them to build and launch brands and as a management consultant, both launching them and setting them up for commercial success. I left my prior role as Head of Launch Excellence and my experience comes from working with a variety of Fortune 250 companies, across the UK, European and US markets.

I have always had a keen personal interest in sports, fitness and nutrition and am truly exciting to be pioneering a new era of personalised nutrition. I enjoy lots of sports, but snowboarding is my favourite!"

Hugo Jones - Co-Founder & COO

"Hi, I'm Hugo. I am a serial entrepreneur with founder experience leading start-ups to successful multi-million pound companies.

I have a decade of experience working within lifestyle marketing, branding and advertising, working alongside global brands such as Diageo, Red Bull, Vans, ASOS and Cisco.

Outside of work, I am an avid sportsman and traveller - currently obsessed with surfing the best waves that nature has to offer."

Thomas Duncan Bell - Co-Founder & CCO

"Hi, I am Thomas and I have worked with thousands of brands over 17 years running my own businesses, with a range of experience in more than 30 industry sectors.

Living life on the Bipolar spectrum, I have no formal business training, yet regularly generate tens of millions of pounds per annum, through globally led, multi-dimensional commercial partnerships, on behalf of my clients, because I am not led by industry convention, but by a vision to inspire.

In my spare time I'm an endurance athlete and like to travel the world competing in obstacle races and endurance events."

Olga Hamilton - Head of Nutrigenetic Science

Registered Nutritional Therapist, FdSc, DipION, PGDip Nutritional Medicine, BA (Hons), mBant, CNHC Registered

"Hi, I'm Olga. I have over 10 years experience as a nutritional consultant and therapist to high net worth individuals, corporations and luxury resorts.

I have a passion for the rapidly emerging field of nutrigenetics and the incredible insights it offers in unlocking our true individual potentials. Prior to joining Nutri-Genetix, I was developing genetically personalised meal plans for a broad range of clients."

Alex Blyth - Co-Founder & Non-Exec Chairman

"Hi, I'm Alex. I have extensive experience working in a cross-section of healthcare, pharma and business.

In my career I brought over 50 innovative products and brands to market for the likes of Novartis, GSK, J&J and more.

As a serial entrepreneur, I have built three successful companies and sold two.

With NGX, my goal is to help people achieve a big improvement in their life by making a small change to their diet."

Our Scientific Advisors

Prof. Vimal Karani

Professor of Nutrigenetics & Nutrigenomics at the University of Reading

Prof. Helen Roche

Nutrigenomics Research Group at UCD Institute of Food & Health.

Prof. Michael Muller

Professor of Nutrigenomics and Systems Nutrition at Norwich Medical School, University of East Anglia

Our Commercial Advisors

Matthew Brewster

CCO Pepe Jeans / Hackett  

CCO Torque Brands

Ivan Gowen

Co-Founder, CEO Currency.com

Has led start-ups to successful exit

Jonah Jones

Ex-Head of Product Design, Facebook

Harry Markl

Co-Founder, CEO Zalora Group

Has led start-ups to successful exit

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